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Bike Benefits

This year, we are rolling out a Bike Benefits Program that will run from May 1st to September 30th in partnership with New Haven Bike Month. We hope to encourage people to bike regularly from Bike Month in May through goNewHavengo’s yearly alternative transportation contest in September. We want everyone to bike around New Haven more, so we’ve partnered with local businesses to reward you when you do!




Bikes = Business. Studies show that increased bicycling bolsters business districts, and that bicyclists spend more at their local businesses on a monthly basis than people who drive. When people bike to businesses, everybody wins.




  1. Buy a Bike Benefits sticker for your helmet at the Happiness Lab (or email us). Funds will support Bike Month and goNewHavengo’s sustainable transportation work.

  2. Bike to one of our business partners from May 1st through September 30th and receive a deal/discount when you present your stickered helmet.

  3. Enjoy your purchase knowing that you not only contributed to making New Haven a more bike friendly space, but you also exercised, reduced your environmental footprint by not driving, and supported New Haven businesses.  




Food & Beverage

Blue State Coffee: 10% off purchases

Koffee?: $1 off drinks

Happiness Lab: 10% off purchases

Caseus Cheese Truck: $1 off grilled cheese

The Coffee Pedaler: $1 off purchases

Four Flours: 10% off purchases

The Outer Space: $1 off drafts

G Cafe Bakery: 10% off purchases



Escape New Haven: 20% off merchandise, 10% off gift cards (in person)

Long Wharf Theater: Free drink to anybody who bikes to a show at Long

Wharf Theater

New Haven Symphony Orchestra: $5 off discount available the night of

the show. Valid on full priced adult tickets for concerts at Woolsey Hall

Fresh Yoga: 10% off any class or class card
Connecticut Running Company: 10% off full priced items


Bike Shops

College Street Cycles: 10% off tune ups and most commuter accessories

The Devil's Gear: 10% off accessories, clothing, lights, locks, and fenders

Bradley Street Bicycle Co-op: 10% of commuter accessories - locks, lights,

and fenders

True Cyclery: 10% off tune ups


Would your business like to partner with us?

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